Know Your Audience
Early childhood collaborations often struggle to communicate their work in a way that resonates with diverse partners. It is vitally important to connecting the state’s vision for children to the shared interests and values of stakeholder.
We know that a preschool teacher must communicate differently with students, colleagues, and parents. Early childhood collaborations should also think about the different audiences in their community and how each needs to be communicated with. Community-based audiences may include faith-based leaders, local business owners, parents, elected officials, and leaders in childcare, as well as members of the medical community and other human services partners.
Some stakeholders are already on board with your message, but others may require more information and persuasion. It is important to be aware of a specific stakeholder group’s knowledge level at the outset of your outreach to them.
- Does the stakeholder group understand the value of early childhood education?
- Do they understand the menu of options available to at-risk children through public programs?
You must understand exactly what you’ll be asking each stakeholder to do and how their work intersects with yours and with each other.